Blog Post 2: May 27th, 2020
Advertising ethics is a set of specific principles that regulate the methods of communication between the buyer and the seller . With advertising, our company needs to make sure that we follow ethical guidelines that do not tell false claims or dupe customers just because we want to increase our sales. By following ethical guidelines, our company can demonstrate that we can do the right thing for our customers, without compromising on confidence or trust from customers. One guideline that the company should follow is being transparent. For a customer to make an informed decision about a project, companies should be open about their products. By being honest and frank, you will be able to gain the trust of new customers and hold up a good company reputation. If something is not disclosed, it probably is not ethical or moral. Through transparency, a company can allow consumers to form their own opinions and also get feedback from customers to make advertising more engaging and s...